Under Armour UK

Under Armour UK Promo Codes Oct 2024

Under Armour offers a wide range of sportswear and sports equipment for men and women. Under Armour is an American brand that manufactures footwear, sports and casualwear.Under Armour, a leading activewear brand, markets its products and services through underarmour.com. Under Armour competes with Nike, Fabletics, and Gymshark as well as other top workout clothing brands. Despite the intense competition in the online activewear industry, Under Armour sells mid-range purchase size items on its own website and partner sites.

  1. Under Armour was founded in 1996 by Kevin Plank, a former college football player, in Baltimore, Maryland, United States. The company started with the goal of creating a moisture-wicking athletic shirt to keep athletes dry and comfortable during workouts and competitions. Since then, Under Armour has expanded its product offerings to include a wide range of athletic apparel, footwear, and accessories.

  2. Product Range: Under Armour offers a comprehensive range of sports clothing and gear for men, women, and youth, including performance shirts, shorts, pants, jackets, hoodies, sports bras, leggings, socks, and underwear. The brand also provides athletic footwear for various sports and activities, including running, training, basketball, soccer, and golf.

  3. Performance Technology: Under Armour incorporates innovative performance technologies into its products to enhance athletes' performance and comfort. This includes moisture-wicking fabrics, compression fit, breathability, temperature regulation, odor control, and stretchability. The brand continuously invests in research and development to improve its products and stay at the forefront of athletic performance apparel.

  4. Celebrity Endorsements: Under Armour has secured endorsements from numerous professional athletes and celebrities who represent the brand's values of hard work, dedication, and performance excellence. Some of the notable athletes who have endorsed Under Armour include basketball star Stephen Curry, football quarterback Tom Brady, and Olympic gold medalist Michael Phelps.

  5. Brand Expansion: Under Armour has expanded its brand beyond performance apparel and footwear into other areas, including athleisure wear, outdoor gear, connected fitness technology, and sports equipment. The company has also acquired and partnered with other brands to diversify its product offerings and reach new markets.

  6. Community Engagement

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