Aje is an Australian fashion brand known for its distinctive designs and high-quality craftsmanship. Here are some key details about the brand:
Overview
Founded: 2008 by Adrian Norris and Edwina Forest.
Headquarters: Sydney, Australia.
Mission: To create contemporary, luxurious, and unique clothing that combines modern sophistication with a relaxed, Australian aesthetic.
Dresses: A range of elegant and versatile dresses suitable for various occasions.
Tops and Blouses: Fashion-forward designs including both casual and formal options.
Pants and Skirts: Tailored trousers, skirts, and shorts in chic, modern styles.
Outerwear: Stylish jackets, coats, and blazers that complement the brand’s distinctive look.
Accessories:
Bags: High-quality bags and clutches that enhance any outfit.
Jewelry: Elegant and contemporary pieces that complement the clothing collections.
Shoes: Stylish footwear that completes the Aje look.
Design Aesthetic
Modern Elegance: Combines contemporary design with elegant details.
Unique Prints and Textures: Known for its distinctive prints, textures, and embellishments.
Quality Craftsmanship: Emphasizes high-quality materials and meticulous craftsmanship.
Market Position
Aje is positioned as a premium fashion brand in the Australian and international markets. It appeals to fashion-conscious women who appreciate high-quality, statement pieces that offer both style and sophistication.
Distribution
Retail Stores: Aje has boutiques in major cities such as Sydney and Melbourne, as well as select international locations.
Online Store: Their official website offers a comprehensive range of products and provides shipping to various locations globally.
Department Stores and High-End Retailers: Available at select department stores and high-end boutiques.
Customer Experience
Luxury and Innovation: Known for its luxurious and innovative designs.
Personalized Service: Provides a high level of customer service both in-store and online.
Trend-Setting: Regularly updates collections to reflect the latest fashion trends.
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